With all the development and wealth of the world the paying capacity of the consumer has dropped significantly and will continue to do so in times to come. Surprised or shocked? This statement might sound completely incongruous to the current economic condition and also sounds like someone giving this statement during the time of depression. You might not warrant this view of mine as of now but I can hope that by the end of this post you...

Information always had been noun. Then was digital revolution; the speed and velocity of its delivery has transformed ‘Information’, into a verb or rather ‘the verb’ for all the practical purposes. For several decades in some part of our professional lives, in fields like asset markets, real estate, it was regarded as a verb. But in no time in history, it was so widely considered as a working capital for the survival of...

WHY NOW? We ended our discussion in previous post by defining the scope of marketing and the natural first question that emerges from there is, why now? Well, to answer this we’ll have to look forward to Charles Darwin to assist us in framing the answer. No matter what others believe, no matter what church has to say; this, like our development to Homo sapiens from the Homo erectus, is the question of evolution. Such things never happened...

Customers are just ‘a mouse click’ away from the competition and other customers. Why does it matter? In today’s time when the quality is ceasing to be a remarkable differentiator across the categories and price is again gaining the importance, and information free flow is nearing its extreme and myth of inherently being high involvement of any category is vaporizing, also due to substantive increase in buying power of consumer. In...