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Trading with icicidirect.com

It’s not easy to deal with the best companies, leader of the pack. They make big claims, to be the best, on time services, no waiting line etc., but their services suck, big time. ICICI bank is one such company. In the name of superior services, they’ll create all those hooplas and make you pay through the noses. Increasing their minimum deposit limit for savings account and decreasing their credit periods on credit cards is there way of maintaining efficient customer service. This bank has something new to offer. I did not get excited on this and neither have I expected your excitement. They have recently declared, if a credit card customer of ICICI banks wants to pay their bills in cash at their branches, the consumers will have to pay Rs. 100 extra, I believe as a fine of using their services. Com’on after so much, how can you come to us and if you are coming, I presume you have some extra weight in your pocket. Let’s share it. Another rule they deployed is, if you have a ICICI bank savings account in one state and deposit a sum of money in another state, you’ll be charged. Fair enough, every bank does that. No. not every, there are some tiny, little, unprofitable buffoons who render this service for free. To make profit ICICI charges Rs. 190 where as a public sector bank like State Bank of India charges Rs. 25 for the same service. And though, unlike others, their customer care kids (not professionals, no one is professional in any customer care department) will come quickly on the phone but the effect is all the same like every other companies, unable to answer the phone. Poorly literate, ill-informed, kids will give you a blunt and recorded reply. They will just rant the memorized script without knowing the effect and meaning of their words. Generally I don’t write to companies, talking about my problem (I know they won’t care) but when I feel like screaming FUCK YOU, I start stroking the keyboard. The result of one of such wasteful effort is below. Hi, I am a customer of icicidirect.com. My account number is 5XXXXXX6. On 21st of august I sold 2of my ICICIC prudential mutual funds. One was Indo-Asia fund and another was technology fund. It has been more than 15days and the money has not been credited to my account. I talked to customer care on 30th of august and i was assured that, the issue will be resolved within 4days. I had no clue then that for ICICI 4days lasts for as long as 9days. When it comes to debiting money,...

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Thinking Media

Two things happened recently. One can be labelled important, while another should be called a piece of scrap. What’s important is the timing, how they coincided. I, just finished, Anderson Cooper’s, CNN foreign correspondent, book Dispatches from the edge and couple of days back got trapped into watching, Jugaad ki Jawaani on Aaj Tak, (had won many India’s best hindi news channel awards). The title was juicy and the program was devoid of any. Don’t take me wrong, though sometimes interested in other kind of juices as well; this time I was looking for something invigorating, something insightful but like every other time, it was sheer waste. Every now and then something will happen that calls for raising our perceptual defence even higher. And while cementing the boundaries up, a thought struck me, it came not as a sudden spark but it was sneaking slowly below the radar. I found it hiding in the crack formed by recent rampages, when I bent down to pick a brick in one hand while balancing cement mixture on the trowel in the other hand. The subject matter for the book and the program was all together different but difference was more in the treatment. Book was thoughtful, thought provoking, it’ll make you standstill and force you to think about several issues. It was a memoir; a firsthand experience of various calamities covered by the journalist in 2005 where as the program claimed to talk about benefit, risk and cost associated with cosmetic & plastic surgery by using imageries of Bollywood divas. Profound topic and quite a timely program, in this rapidly changing mindset of Indian urbane class, nothing can be more important to know. It can be a question of life and death for many. I don’t have any objection to its validity. My question is, after investing nerve-wrecking half- hour what new did we get to know? Was the sole object of the program was to inform which celebrity has got which part chiselled? Even if this was the objective, the program was way off mark. And why is it so with every program? Why every program ends similarly? Why substance is lacking from news business? Big names are big fuss. There are some real good names and worthy too in Indian media, likes of Karan Thapar, Vir Sanghavi, Kadambri. Today is the time for Barkha Dutts, who is seriously lacking in content. I read three of her articles and there was nothing cerebral about them, those were very myopic. If you happen to disagree with my claim, wait don’t trust me compare it yourself with their foreign counterpart and please don’t try to sell me...

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