Two Mails that killed Whitenoise

Prologue These two mails marked the end of Whitenoise. This brain-child of mine came into existence to make the living simple and facts more reliable. In our over communicated society marketing message is everywhere, everyone claims to be best or number one (a few on relevant attribute (s) of the brand, other on not-so-relevant attribute and while rest on entirely irrelevant attributes). Advertising does the work of showing forest in barren land. The mental-masturbation that these groups of pseudo (read creative and all) go through is simply mind boggling to what effect? To make our life hell? I believe, we are born as a human not as a consumer. Product /Brand is just a part (though somewhat big and necessary part) of our life. This initiative was to make us realize that we were born human not a consumer and we will be happy if we are left like that only. I also believe in old model of information sharing (instead of two-tier model of Mass Media) and this in turn strengthens the human bond and trust can again be instilled in the society and each other. We are fighting against the clutter, the noise, the carpet bombing that Mass media advertising is doing everyday and in turn making the life of average human very, very, very noisy. We are fighting against the PR attempt to buy the Society Watchdog make the individual more distrustful of every business activity. Information always had been noun. Then came digital revolution and it transformed ‘Information’ and now it is verb as well BUT we believe as it’s being a preposition rather. We strive to bring home this trust to people all across. This initiative, Whitenoise was brought down by its own team of people and I, THE FATHER, of this child lamented, mourned. Now it’s time for all of us to know the real reason behind it. Two mails that ceased the existence of Whitenoise and reason behind it can be found hidden in both the mails. I forgot to mention 40-50 calls and number of messages in my mail. Mail 1 Dear All, Without wasting any of yours valuable time let’s come directly to the issue at hand. On the auspicious day of Tuesday, July 17 2007, I sent a mail to all of us, whose subject line read, The Way Ahead for Whitenoise and Synopsis of last meeting. It has been exactly 8 days, 4 hrs and 20minute and I’ve not heard anything from any of us regarding that (except Dhiraj’s questions and suggestions that we all are aware of by now). The work we put in to run the Whitenoise is sufficient to make...

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